Safaricom M-PESA App Ads Are Here But They Are Not So Intrusive

A couple of days ago, it was revealed that Safaricom was in the process of supplementing its popular super-app M-PESA with ads. The development, of course, was met by public uproar, but it was for good reason. See, we are used to in-app adds in the form of sponsored posts or banners or auto-play videos. […]