The Online Manipulation of Democracy

by Paul Jacob, Contributing Author: There exist many sneaky ways to get other people to do what you want, voluntarily — effectively blurring the line between legitimate persuasion and fraud.

When large, almost unavoidable private companies apply those techniques to targeted groups of voters, that blur might look something very much like election fraud.

Harvard psychologist Dr. Robert Epstein has been studying hidden online persuasion techniques. Interviewed by Tom Woods last Friday, the doctor explained several sub rosa persuasion techniques, especially the fascinating Search Engine Manipulation Effect (SEME), which he says has been replicated in studies by other researchers.

SEME, he argues, is a "genuinely new" way to manipulate masses of people — without them realizing it.

And it sports "one of the largest effects ever to be discovered in the behavioral sciences." Google, it turns out, can influence voter and consumer behavior merely by ordering search results in specific ways. Going into his first study, he suspected he might discover a 2 percent influence on voter behavior. He got 48 percent, instead.

There is more: not only can Google do this, the behemoth does do this — Epstein has documented that Google did it in the last election.

Supporting, or to the benefit of Hillary Clinton.

Understandably, Epstein scoffs at the "fake news" panic as something insubstantial in comparison. The potential impact of this online manipulation dwarfs the allegations of Russian influence.

I wonder: Did Mrs. Clinton know that her very special high-tech friends were pressing their very big thumbs onto the scale of democracy?

It seems a very old tech — the Electoral College — effectively counteracted the manipulation.

This time.

This is Common Sense. I'm Paul Jacob.
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Paul Jacob is author of Common Sense which provides daily commentary about the issues impacting America and about the citizens who are doing something about them. He is also President of the Liberty Initiative Fund (LIFe) as well as Citizens in Charge Foundation. Jacobs is a contributing author on the ARRA News Service.

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