Kenya Music Week Has Rebranded To ONGEA!

The Kenya Music Week has rebranded to ONGEA! – The Eastern Africa Music Summit, in a move to Bolster the Music Industry and widen the Forum's profile Regionally and Globally.
ONGEA! Summit will take place on Thursday 28th to Sunday 31st January 2016, at Sarit Centre Expo Hall in Westlands, Nairobi. The Summit organized by PHAT! Music & Entertainment Limited,will be a debut of the new brand. The move to Rebrand from KENYA MUSIC WEEK to ONGEA! is based on the need to ensure increased sustainability and relevance of this very important industry gathering, by opening it up to a larger market.

Since its inception in 2004, the Kenya Music Week has achieved its objectives for the Kenya Music Industry. They are broadening the scope of the annual event, while still under the three Pillars of:

1. Trade- through 60 exhibitors from East Africa for stakeholders to interact with other businesses from 12.00pmto 10.00pm
2. Learn- through eight educational workshops, by different panels of experts informing hundreds of stakeholders on the issues surrounding the music industry over the four daysfrom 2.30pm to 5.30 pm and
3. Showcase- through 30 minute live performances by upcoming and professional artists from 6.00pm to 10.00pm.

The activities lined up for these three days are engaging for any stakeholder in the music industry. There will be 32 performances over the 4 days from artistes such as Makadem, HART the band, ADAWNAGE, Kidum, Wyre, Sally Oyugi, Suzan Kerunen, MsOkinda, Parking Lot Grass and Cannibal among others. The Sauti Academy will conduct auditions with two scholarships up for grabs. Upcoming artistes will also have a chance to record a free demo of their music with Ageless Entertainment.Entry to the whole summit is free.

Bloggers Association of Kenya will hold a Blogging and Social Media Training at this year's ONGEA! Music summit from 9am to11am on Friday 29th January. The training will be at the showcase area of Sarit Centre Expo Hall. Topics to be tackled during the training include: personal online branding and management, writing skills and readership, understanding Copyright and fair use, Social Media ethics, among others.

The training will also touch on copyright in regard to content ownership, originality and authenticity. Participants will also be trained about the use of social media to market their brand. Participants interested in the training can register here by 22nd January, 2016.

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