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Friday, January 2, 2015

Beyond the hype - 2014 was a great year for fashion in Kenya

I have been called a skeptic and even a little too critical as far as Kenya's fashion scene goes. My debut into the fashion world to many seemed accidental but for me it has always been strategic, I needed to understand the fashion environment before I started to impact any change in attitude and consumer behaviour, so I travelled the continent and afar, attending some of the most prestigious platforms, interviewing designers and rubbing shoulders with the right people in the industry. As I gathered valuable insight about Africa's fashion scene, I unfairly compared my own country's...




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